our story
Soho London Hair grew from one simple idea — that everyone deserves to feel confident in their own hair
Our founder, Nicole McMillan, started out as a stylist who just wanted to help people feel good about themselves. Later, while working as a trichologist in a children’s cancer ward, she made custom wigs for kids who had lost their hair during treatment. Seeing how something as simple as hair could bring back their confidence completely changed her perspective and purpose.
Back in the salon, Nicole noticed how many women with fine or thinning hair were still struggling to find safe, natural-looking extensions that felt good to wear. She decided to create her own — extensions made with care, integrity, and attention to detail.
That’s how Soho London Hair came to life: a brand built on kindness, craftsmanship, and community. Today, through her Academy and the stylists she mentors, Nicole continues to share that same belief — that great hair can do more than change how you look; it can change how you feel.
Our Mission:
At Soho London, our mission is simple: to help people feel confident, supported, and seen.
We believe great hair shouldn’t come at the cost of scalp health, ethics, or self-esteem. Every product we create, and every stylist we educate, is part of a bigger purpose: to make the world of hair more mindful, inclusive, and empowering.
Through our Academy, we’re reshaping how stylists learn, sharing real techniques, honest education, and the science behind healthy hair.
Through our extensions, we’re giving clients the confidence to feel like themselves again, with quality they can trust and results that last.
At our core, Soho London stands for care: care for the hair, the craft, and the people behind it.
Giving Back
Soho London Hair was built on care: for people, for the planet, and for the industry we love.
We’re committed to improving at every step, from responsible sourcing and low-waste packaging to creating lasting education that uplifts stylists and their communities.
Through our Academy, we invest in people, helping stylists grow their skills, confidence, and careers. And through small, meaningful initiatives, we continue to give back to causes that align with where our story began: restoring confidence and supporting those going through hair loss.
Because for us, giving back isn’t just something we do, it’s part of who we are.